Category Archives: Casino Marketing

Interview: Brandon James on Beating Slots and Video Poker


In this insightful interview, author and advantage player Brandon James gives deep insights into how the pros go about beating slots and video poker. Topics covered include multi-carding, vulturing and beatable slots.

If you have ever wondered about how the pros beat slots and video poker, this show can’t be missed.

Baccarat Risk Analyzer — Full Release

Exciting news! I have completed what I consider to be the first “full release” of the Statistical Baccarat Analyzer and Baccarat Shoe Risk Analysis spreadsheets. You can download the latest version here:

DOWNLOAD Baccarat Risk Analysis Spreadsheet

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Match Play 101 for Casinos

Match play has been around for years as a staple of marketing used to attract table game play. Nevertheless, there are still a number of misunderstandings and misconceptions about its value, its use, and its vulnerabilities. In light of the explosion of free play for slots, there is pressure to issue more match play to keep up. Just as determining the cost of free play is a challenge, match play coupons are also a source of complicated and important questions.

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Baccarat: The Futility of Patterns and Progressions


Baccarat players, along with roulette and a few other games, are notorious for paying attention to the past in determining what their next wager should be. But cards, dice and wheels don’t remember us. The past is irrelevant in these games. What came before is meaningless — it is the eternal now.

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Baccarat Simulation Spreadsheets

I am writing this post to make several Excel spreadsheets easily available for you to download.  Each of these works the same way.  Once you open the spreadsheet, to run a new simulation, you have two easy choices:

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Baccarat Random Walks


What happens if you play 1000 shoes of baccarat? That’s years or a lifetime of play for most people. But we do it in a few seconds and repeat the fun over and over again. This allows us to discuss important topics in gambling, including expectation, standard deviation, reversion (regression) to the mean and the long run.

The spreadsheet presented in this video can be downloaded here: Baccarat_MC_Sim_2